Tiquette Bramlett’s Line of Canned Wine Pours Into Community

The wine aisle used to be filled with rows of glass and cork, but now there’s a portion of the aisle that glints with aluminum. Canned wine has moved from the margins to the middle, and Henderson Ave is leaning into that shift. Founder Tiquette Bramlett sees canned wine as an invitation to the people traditional wine marketing rarely addresses.

Bramlett’s route into wine was steered by a major life change. After graduating from Chapman University with degrees in organizational leadership and vocal performance, she had every intention of becoming a professional singer.

The week after graduation, a thyroid cancer diagnosis redirected everything. Her mother gave her a copy of the Wine Bible during treatment, and somewhere between pages filled with maps, producers and harvest stories, a new path opened.

“My diagnosis reset everything,” says Bramlett. “When learning more about the wine industry, I paid close attention to how community was really the center of old-world style production.”